If you found the last link interesting, have a look at this classic essay.
See this right here? This is what I’m talking about.
Ever wondered about the difference between newspapers?
TED-Ed explores the hidden codes of media, constructed through colors, camera angles, lighting, music, and logos that prompt immediate associations with emotions, activities and memories – a contemporary iteration of ideas Marshall McLuhan articulated more than half a century ago.
Further to the previous link on logical fallacies,
and, for balance, a negative one!
In combination, these form a timely reminder that the book review is definitely a persuasive, rather than an expository, form!